Senior marketer with 20 years across FMCG, telecoms, pharma and ecommerce. These days I'm building things with AI.
About
Five years in pharma at Novo Nordisk, building HCP omnichannel programmes across webinars, email, the portal and content, inside a regulated MLR world. Before that, fifteen years in consumer: Unilever, Danone, Tesco Mobile and Groupon.
Nine of those years were FMCG, at Unilever and Danone. P&L owner thinking from the start: product launches, market share, promotional planning, the numbers that move a brand. Then five years at Tesco Mobile taking a challenger brand and making it genuinely credible. Market share went from 4.0% to 8.2%. Briefing creative, working with agencies, adjusting fast when something didn't land.
These days I'm getting genuinely fluent with AI as a working tool. Not a career pivot. More a sharpening of how I already work. I've been building real things in Claude: this site, an HCP omnichannel maturity scorecard, a campaign brief generator. Building something is still the fastest way I know to learn it.
What I've built
Pharma / HCP
An interactive tool for pharma affiliates to assess omnichannel maturity across five channels and get prioritised recommendations.
Marketing Ops
Give it a rough campaign idea, get back a structured brief: objective, audience, channels, orchestration, KPIs. Pharma gets a different channel mix than FMCG or telco.
Agent
An agentic build, not a single prompt. It interviews you on audience, objective and message, drafts the email, checks its own work against brand and character rules, then revises once. The brand profile is a swappable file, so the engine works for any brand.
Meta
Built end to end in Claude Code. Fraunces and Inter, charcoal and green, single page. The site itself is the proof point.